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      <image:title>BLOG - What’s the problem with sales?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - What’s the problem with sales?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - What’s the problem with sales?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - What’s the problem with sales?&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.finetunedwardrobe.com/blogspositive-self-talk/sequins-arent-just-for-christmas</loc>
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    <lastmod>2024-11-20</lastmod>
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      <image:title>BLOG - Sequins aren’t just for Christmas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - Sequins aren’t just for Christmas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - Sequins aren’t just for Christmas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>BLOG - Sequins aren’t just for Christmas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>BLOG - Sequins aren’t just for Christmas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.finetunedwardrobe.com/blogspositive-self-talk/10-common-fashion-mistakes-to-avoid-for-a-more-conscious-and-sustainable-wardrobe</loc>
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    <lastmod>2024-04-06</lastmod>
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      <image:title>BLOG - 10 Common Fashion Mistakes to Avoid for a More Conscious and Sustainable Wardrobe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/922dece5-6b33-412b-85c2-9edf20ac4a15/A+More+Conscious+and+Sustainable+Wardrobe.png</image:loc>
      <image:title>BLOG - 10 Common Fashion Mistakes to Avoid for a More Conscious and Sustainable Wardrobe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/4dc9bbc0-7867-4066-a49c-d93ecf1274cb/_A+More+Conscious+and+Sustainable+Wardrobe.png</image:loc>
      <image:title>BLOG - 10 Common Fashion Mistakes to Avoid for a More Conscious and Sustainable Wardrobe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>BLOG - 10 Common Fashion Mistakes to Avoid for a More Conscious and Sustainable Wardrobe. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.finetunedwardrobe.com/blogspositive-self-talk/spice-up-your-style-why-color-rules-are-meant-to-be-broken</loc>
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    <lastmod>2024-02-04</lastmod>
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      <image:title>BLOG - Spice Up Your Style: Why Colour Rules Are Meant to Be Broken! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>BLOG - Spice Up Your Style: Why Colour Rules Are Meant to Be Broken! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>BLOG - Spice Up Your Style: Why Colour Rules Are Meant to Be Broken! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/61214a16-bc60-4dc9-af45-11a488e7d81a/Untitled+design.jpg</image:loc>
      <image:title>BLOG - Spice Up Your Style: Why Colour Rules Are Meant to Be Broken! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/a94b1544-344d-4a99-9f9f-57fad22d3dfc/Untitled+design+%282%29.png</image:loc>
      <image:title>BLOG - Spice Up Your Style: Why Colour Rules Are Meant to Be Broken! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.finetunedwardrobe.com/blogspositive-self-talk/second-hand-septembernbsp</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/4c007ef2-565c-4b16-9cbc-a9eed11a8476/IMG-3694.JPG</image:loc>
      <image:title>BLOG - Second-Hand “Never looked so good”&amp;nbsp; - FANFARE</image:title>
      <image:caption>Esther Knight</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/7dd7b720-2273-4aac-80e2-745ce026f2e2/IMG-3691.jpg</image:loc>
      <image:title>BLOG - Second-Hand “Never looked so good”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/26e120c4-77e0-4c14-bd7a-6538418e3690/LoveWimbledon-125.jpg</image:loc>
      <image:title>BLOG - Second-Hand “Never looked so good”&amp;nbsp; - Sophia Lorimer Founder &amp; CEO</image:title>
      <image:caption>And of course, Fine-Tuned Wardrobe! Through my social media pages, event appearances and public talks, I encourage women nationally to try and remain sustainable for the greater good, and to find the joys in second-hand shopping and venturing deeper into the fashion world. Not only do I relay the message sustainability, but I also provide styling and reselling services which you can contact me for through social media or the Fine-Tuned Wardrobe website. This isn’t a journey you’re alone in, but we as women are in it together! Join the sustainable fashion movement today! Connect with me on social media or through the my website to discover the world of eco-friendly fashion, receive styling tips, and explore the thrill of second-hand shopping. Together, let's make a stylish difference for our planet and empower women everywhere. Join the community, and let's redefine fashion together! Get in touch today for a FREE connection call.</image:caption>
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      <image:title>BLOG - Second-Hand “Never looked so good”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Image from 4tify</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/69411e3b-ed09-48e4-9bd7-4af04e3fff28/IMG-3684.PNG</image:loc>
      <image:title>BLOG - Second-Hand “Never looked so good”&amp;nbsp; - British actress Felicity Jones</image:title>
      <image:caption>Felicity Jones for Oxfam’s Second hand September</image:caption>
    </image:image>
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      <image:title>BLOG - Second-Hand “Never looked so good”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>An Edwardian second-hand shop</image:caption>
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      <image:title>BLOG - Second-Hand “Never looked so good”&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Love Wimbledon Ltd. Laura Pink Photography Wimbledon Sustainable Fashion week Fine-tuned wardrobe pop-up shop</image:caption>
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    <loc>https://www.finetunedwardrobe.com/blogspositive-self-talk/no-new-clothes-in-2023</loc>
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    <priority>0.5</priority>
    <lastmod>2023-05-03</lastmod>
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      <image:title>BLOG - No new clothes in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/a9974b82-b88b-42b0-885e-1f8d7460cdc9/NNC+%284%29.jpg</image:loc>
      <image:title>BLOG - No new clothes in 2023 - How much have I saved?</image:title>
      <image:caption>I have also got a jar I use to  collect money that I have saved so far by not shopping for clothes, and it's totaling £156 at present. That's the money I would have spent on second hand clothes in the past 4 months.</image:caption>
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  <url>
    <loc>https://www.finetunedwardrobe.com/blogspositive-self-talk/no-new-clothes-2023</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/f705ac8d-f834-465d-b7cf-877f1d4eca60/NNC+%284%29.png</image:loc>
      <image:title>BLOG - No new clothes in 2023 - How much have I saved?</image:title>
      <image:caption>I have also got a jar I use to  collect money that I have saved so far by not shopping for clothes,  and it's totaling £135 at present. That's the money I would have spent on second hand clothes in January and February. Buy the end of the year it will be interesting to see where that number is in this experiment.</image:caption>
    </image:image>
    <image:image>
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      <image:title>BLOG - No new clothes in 2023</image:title>
      <image:caption>There was  one amazing backless silver sequined dress.  It was love at first sight!</image:caption>
    </image:image>
    <image:image>
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      <image:title>BLOG - No new clothes in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>BLOG - No new clothes in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.finetunedwardrobe.com/blogspositive-self-talk/positive-self-talk</loc>
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    <lastmod>2022-04-22</lastmod>
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      <image:title>BLOG - Positive self talk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>BLOG - Positive self talk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.finetunedwardrobe.com/blogspositive-self-talk/work-from-home-outfits</loc>
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    <lastmod>2023-03-10</lastmod>
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      <image:title>BLOG - How to navigate your work from home outfits? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/601aeeda0b044d0313309a3f/1646130354993-S86VP5WSNKCM37I7BD3K/blog+pics+of+me+1+.png</image:loc>
      <image:title>BLOG - How to navigate your work from home outfits?</image:title>
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      <image:title>BLOG - How to navigate your work from home outfits?</image:title>
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    <loc>https://www.finetunedwardrobe.com/home</loc>
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    <lastmod>2025-12-22</lastmod>
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      <image:caption>I was recommended Fine Tuned Wardrobe and Sophia by a friend, after I'd commented on how great her outfit looked. I'd been feeling stuck in a rut with my wardrobe and Sophia's service sounded like just what I needed to move things forward. We had a great first chat and I felt like she really understood my concerns, then when the moodboard arrived I realised she'd captured my style and was going to be able to push me along in the right direction. On the day we had SO much fun. Lots of laughing, playing around with outfits but also some hard work done to clear out the dross and see my wardrobe in a much clearer, positive light. After the day itself, Sophia was often in touch to find out how I was getting on and to send links for sourcing missing items second hand. Overall, I couldn't recommend Fine Tuned Wardrobe enough. I've already passed on Sophia's details to so many friends, who are looking to make a change. - Jenny</image:caption>
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      <image:caption>“Sophia exudes positive energy and is so kind, dynamic and is passionate about helping others through styling and being sustainable I can't imagine there isn't anyone who wouldn't benefit from having a session with her. Before the session I felt very flat about my style and clothes and by the end I loved my wardrobe and definitely had a new confidence and spring in my step. I have really tried to take on board that I am dressing for me and so therefore I can wear what I like. I also realised I had some negative body issues and trusted Sophia when she showed me I could wear things I had been avoiding. I have a very busy schedule, but Sophia kept me on track to give her input before the session, including info for the mood board, so that I got the most out of her session, and made me think about where I was at before and what I wanted to achieve. Which is really healthy as then the changes come from you, helping you to feel empowered. Although, Sophia is stunning and incredibly stylish, she is not intimidating at all, as she has a heart of gold and genuinely wants to help others and in help the environment. I have hardly shopped since out session as she has filled any gaps in my wardrobe and really made me look at my motivations for shopping in the past. Although I wasn't a big shopper I was definitely swayed by bargains...and now I don't get swayed which is great. I am really grateful to Sophia for such a super service. My wardrobe has much less in it, I love each piece (or it shouldn't be there) and its so well organised that I save so much time getting ready. I also feel much more confident about what I wear and generally feel happier in my own skin...Sophia really helped me to view myself differently. Thank you so so much Sophia.” - Lizzie</image:caption>
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      <image:caption>“Sophia exceeded any expectations I had. I knew it would be good but wasn't sure how much I would get from what info I’d given Sophia. She is most definitely the best at what she does!!!! Sophia is friendly, approachable, enthusiastic, inspiring, empowering - just all round fabulous! She is focused and straight to the point, but makes you feel great. Listens to your likes and dislikes but is firm with pushing you to think outside the box - without being pushy! I think this is a service ALL women should invest in!” - Esther</image:caption>
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      <image:caption>“What you have created is incredibly niche and such a feel good experience. Changing people's lives (and their wardrobes) as you gave me so much confidence when it came to my own style.” - Rebekah “Super fun and informative, great ideas and also a good boost to self confidence.” - Dee “I really enjoyed my zoom party with Sophia, the pre-party box was so cute and contained loads of goodies to use in the party and after! Kicking off with some games got everyone relaxed and the sections Sophia talked about with the styling were clearly defined and had great visuals to illustrate the tips. She encouraged us to ask questions and how we would translate some of the tips into our wardrobes which I liked. In the morning when I am getting ready I now think - what would Sophia wear!!!!” - Jennie</image:caption>
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      <image:title>Testimonials - “It's really important to me to be as sustainable as possible with my wardrobe. Sophia is creative, lots of new ideas and works with you on how clothes can make you feel. Because when you feel better, comfortable, stylish, you achieve more. The confidence and 1:1 support before, during and after zoom is amazing. It's like having your own cheerleader. One of the reasons I chose to work with Sophia was I wanted to be more confident on zoom, and this has by far exceeded my expectations as I'm making use of a wardrobe with a few tweaks, use of colour, skirts, dresses everything for the weekend and casual not just zoom calls and office wear. My business is thriving and I'm showing up to Instagram lives, interviews, feeling and looking great! I have no doubt potential customers and partners have more confidence in me, because I feel better and more confident about myself! Thank you, Sophia! Xx”</image:title>
      <image:caption>- Tracy</image:caption>
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      <image:title>Testimonials - “Sophia helped me relook at my wardrobe in a new light. As a result I am wearing more of my own clothes rather than just buying new ones. I liked her approach to sustainability and giving clothes away to people who need them rather than just bundling them up to the charity shop. Sophia is friendly, encouraging and professional. ” - Sarah</image:title>
      <image:caption>“As a bigger girl entering my mid 30’s I wasn’t sure what I would get from a “styling party”. I am a busy working mum and don’t take much time to think about my clothes. I was worried that I would feel uncomfortable with all the good girls, a bit “imposter syndrome”. Instantly I was put at ease by Sophia. I couldn’t not have been more wrong about the evening. It was more focussed on dressing for ME not anyone else and finding my confidence which I didn’t realise I needed. I really enjoyed the evening, it was relaxed and fun, nothing too serious or judgey, but with a really positive vibe. Loved it. Can we do it again please? A FTW recap 6 weeks later? Haha. Thank you Sophia. xxx” - Charlotte</image:caption>
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